Prismatique, a fashion label rooted in diversity and color, sought a rebrand that would align more closely with its ethos. The task was to create an identity that balanced boldness with sophistication, capturing both heritage and modern trends.
We approached this by rethinking the brand’s visual language from the ground up, introducing a refreshed logo, expressive color palettes, and a typography system that emphasized inclusivity. Content strategy also played a role, as narratives around culture and style were woven into the new identity.
The outcome was a cohesive rebrand that not only elevated Prismatique’s image but also resonated deeply with its audience.
